In October 2004, the Department for Environment, Food and Rural Affairs (DEFRA) launched phase 2 of a national advertising campaign to raise awareness among the travelling public about the restrictions on personal imports of certain plants and foodstuffs into the UK from countries outside the EU.

Currently, it is illegal to bring meat or milk-based products from outside the EU back to the UK, and there are limits on other items such as fish, shellfish, honey, eggs and some fruit and vegetables.  You can check for specific restrictions on DEFRA's Import Database, but the campaign's message to travellers is clear - If in Doubt, Leave it Out.

The Food and Farming Minister, Larry Whitty, said "People may not see any harm in bringing food back to the UK when they return from a holiday or a business trip, but some foods may contain pests and diseases that threaten the health of our agricultural crops and livestock, as well as public health. Because of these risks, there are strict restrictions on foodstuffs brought back from countries outside the EU. I would urge everyone to check the rules before they leave the UK. If you are caught breaking them, then you may face long delays, prosecution and a fine."

A mobile unit will also tour 30 UK locations to explain the campaign's key messages in detail.